In the past week, mark zuckerberg announced the Meta Avatars Store, which will be gradually available this week, offering digital outfits from Balenciaga, Prada and Thom Browne, three of the most iconic fashion brands in the world. You’ll be able to purchase these digital outfits, as well as select other existing options at no cost, for your avatar to wear on Facebook, Instagram, and Messenger.

mark joined Eve Chen, VP of Fashion Partnerships for Meta, on Instagram Live to discuss his vision for avatars and the metaverse, as well as the opportunities it will enable for brands and businesses. If you missed the live you can enter here.

The Meta Avatars Store will be rolling out gradually over the next week in Canada, the United States, Mexico, and Thailand. You can discover how to create your avatar in Meta on Instagram, Facebook and Messenger. It is expected to bring the Avatars Store to augmented realityas well as include other brands, soon.