The disconnect between business expectations and IT’s ability to deliver has never been more impactful, according to the Veeam® 2022 Data Protection Trends Report, which found that 89% of organizations are not sufficiently protecting data.
Veeam Software, the leader in backup, recovery and data management solutions delivering Modern Data Protection, found that 88% of IT leaders expect data protection budgets to grow at a faster rate than overall IT spend as data becomes more critical to business success and the challenges of protecting it increase in complexity. More than two-thirds turn to cloud-based services to protect critical data.
The Veeam Report surveyed More than 3,000 decision makers from IT and global companies to understand your data protection strategies for the next 12 months and beyond. This study, the largest of its kind, examines how organizations are preparing for the IT challenges they face, including the tremendous growth in the use of cloud services and cloud-native infrastructure, as well as the landscape of cyber attacks expanding and the steps they are taking to implement a Modern Data Protection strategy that ensures business continuity.
“Data growth in the last two years (since the pandemic) has more than doubled, in large part because of the way we’ve embraced remote work and cloud-based services, among others,” he said. Anand EswaranCEO of Veeam. “As data volumes have skyrocketed, so have the risks associated with data protection, with the ransomware a good example. This research shows that organizations recognize these challenges and are investing heavily, largely because they have failed to provide the protection users need. Companies are losing ground as the modernization of ‘production’ platforms is outpacing the modernization of ‘protection’ methods and strategies. Data volumes and the diversity of environments will continue to grow, and the cyber threat landscape will expand. Therefore, CXOs must invest in a strategy that fills the gaps they already have and keeps up with the growing demands for data protection.”
The data protection gap is widening
Respondents said their data protection capabilities can’t keep up with business demands, with 89% of them saying there is a gap between how much data they can afford to lose after an outage and how often it is lost. data backup is performed. This has increased 13% in the last 12 months, indicating that while data continues to grow in volume and importance, so do the challenges in protecting it to a satisfactory level. The key factor behind this is that the data protection challenges facing businesses are immense and increasingly diverse.
For the second consecutive year, the cyber attacks have been the leading cause of downtime, with 76% of organizations reporting at least one ransomware event in the last 12 months. Not only is the frequency of these events alarming, but also their power. The organizations were unable to recover 36% of their data lost by attackdemonstrating that data protection strategies currently fail to help companies prevent, remediate, and recover from ransomware attacks.
“As cyberattacks become increasingly sophisticated and even more difficult to prevent, backup and recovery solutions are essential foundations of any company’s Modern Data Protection strategy,” he said. Danny Allen, CTO of Veeam. “To have peace of mind, organizations need 100% certainty that backups are completed within the allotted window and restores are delivered within committed SLAs. The best way to ensure data is protected and recoverable in the event of a ransomware attack is to partner with a third-party specialist and invest in an automated and orchestrated solution that protects the myriad of data centers and web-based production platforms. cloud that companies of all sizes depend on today.”
Companies face a data protection emergency
To bridge the gap between data protection capabilities and this growing threat landscape, companies will spend around 6% more each year on data protection than on broader IT investments. While this will only help reverse the trend of data protection needs outstripping ability to execute, it is positive to see CXOs recognizing the urgent need for Modern Data Protection.
As the cloud continues its trajectory to become the dominant data platform, 67% of organizations already use cloud services as part of their data protection strategy, while 56% now run containers in production or plan to do so over the next 12 months. Platform diversity will expand through 2022, with the balance between data center (52%) and cloud servers (48%) continuing to close. This is one of the reasons why 21% of companies ranked the ability to protect cloud-hosted workloads as the most important buying factor for enterprise data protection in 2022, and 39% believe that IaaS/SaaS capabilities are the defining attribute of Modern Data Protection.
“The power of hybrid IT architectures drive production and protection strategies through cloud storage and disaster recovery using cloud-hosted infrastructure,” Allan concluded. “The benefits of investing in Modern Data Protection go beyond providing peace of mind, ensuring business continuity and maintaining customer trust. To balance expenses with strategic digital initiatives, IT leaders must implement solid solutions at the lowest possible cost”.
Other key findings from Veeam’s 2022 Data Protection Trends Report include:
Companies have an availability gap– 90% of respondents confirmed that they have an availability gap between their expected SLAs and how quickly they can get back to productivity. This has increased 10% since 2021.
Data remains unprotected: Although backups are a critical part of any data protection strategy, 18% of data in global organizations is not backed up; therefore, they are completely unprotected.
Human error is too common– Technical failures are the most frequent cause of downtime with an average of 53% of respondents experiencing outages in infrastructure/networks, server hardware and software. 46% of respondents experienced instances of administrator configuration error, while 49% were hampered by accidental deletions, data overwriting, or user corruption.
Protecting remote workers: Only 25% of companies use orchestrated workflows to bring resources back online during a disaster, while 45% run predefined scripts to bring resources back online that run remotely in the event of downtime, and 29% manually reconfigure user connectivity.
Economic drivers remain critical: When asked IT leaders about the most important factors when purchasing an enterprise data solution, 25% are motivated to improve the economics of their solution.